Introduction
Did I mention earlier that I not only write about SEO, but also offer professional SEO services? This article outlines what you can expect when working with me.
Having been in the search engine business since approximately 2009, I’ve developed a deep understanding of search engines, their functionalities, indexing and ranking processes. Although there are many different search engines out there, obviously the most important one is Google, but I work with Bing, Yandex, Yahoo, Ask, DuckDuckGo and others as well. I believe that every SEO is incomplete without a little bit of knowledge or at least understanding of database queries, indexes, a bit of back-end and front-end architecture and a bit of coding.
Armed with multiple skills in web development, infrastructures, servers but also UX/UI design, I can confidently say that I was able to optimize most websites out there. You might find it unusual, but I consider my work my hobby, which drives my passion for understanding all aspects of websites. I spend a lot of my time learning about various web-related topics, constantly expanding my knowledge in this ever-evolving field.
During my years in SEO I have created websites, web apps, databases, search engines which helped me with leading the SEO efforts for multiple global and local companies. This wealth of knowledge drives my commitment to providing thorough, custom tailored SEO audits that help businesses achieve their online potential.
What is an SEO audit?
An SEO audit is an in-depth examination of your website’s health and performance in search engines. It identifies on-page and off-page issues, technical problems, and optimization opportunities to enhance visibility and rankings. SEO audits essential for maintaining and improving your website’s organic traffic and search engine compliance.
My manual SEO audit process
Step-by-step approach:
- Initial consultation: The goal is to understand the business goals, target audience, and specific needs of the website.
- On-page SEO analysis: Evaluate keyword usage, meta tags, headers, content quality, and internal linking.
- Technical SEO assessment: Check site speed, mobile-friendliness, crawlability, indexability, and schema markup, console errors, server configuration (redirects, HTTPS, SSL, HSTS and so on).
- Backlink profile review: Analyze the quality and relevance of backlinks, identify and eliminate spam links, and develop strategies for acquiring high-quality links to increase the domain’s authority.
- Competitor analysis: Examine competitors’ SEO strategies to identify opportunities for improvement.
- Reporting: Provide a detailed report with findings, recommendations, and a prioritized action plan. I usually provide detailed and comprehensive SEO reports in Looker Studio.
Key components of the manual SEO audit process
On-page SEO:
- Keyword analysis: Ensure proper keyword usage and density. Also analyzing the keyword cannibalization rate and keyword stuffing in the website’s content.
- Meta tags: Optimize titles and descriptions for better search engine visibility.
- Content quality: Assess relevance, uniqueness, and engagement.
Technical SEO:
- Site Speed: Improve loading times for better user experience and rankings.
- Mobile-Friendliness: Ensure the site is optimized for mobile devices.
- Crawlability and Indexability: Making sure the search engines can easily crawl and index the website.
- Sitemap evaluation and fixes
- Robots.txt evaluation and updates
Backlink profile:
- Quality check: Identify high-quality and spam backlinks of the website.
- Link building strategy: Develop a plan to acquire authoritative backlinks to improve the domain authority
Competitor analysis:
- Competitor keyword strategy: Understand competitors’ keyword usage. What is the keyword overlap between competitors.
- Competitor content and backlinks: Analyze their content and backlink profiles for opportunities.
SEO Services – Action plan
A goal without a plan is only a dream – Brian Tracy
Once the analysis is complete, I provide a detailed report in PDF format outlining the findings and an actionable steps to take. This plan is designed so any SEO professional can implement it. Often, my clients have their own IT or web development teams managing their websites. In such cases, my role is to create a ticketing process and ensure continuous monitoring and tracking to ensure that these tasks are handled efficiently and effectively.
Why is it important to audit your website?
Regular SEO audits are critical for maintaining website health and performance. The audit will help identify issues that may affect your search engine rankings and user experience. An audit can uncover problems like slow load times, broken links, non-performing keywords, and more, ensuring your site remains competitive and compliant with the latest SEO practices. Generally speaking, the audit results enable website owners to understand the key factors affecting their online presence and rankings.
Benefits of a manual SEO services
Manual audits offer several advantages over automated ones:
- Personalized recommendations: Tailored strategies aligned with business goals and industry standards.
- Comprehensive analysis: In-depth evaluation of on-page, off-page, and technical factors.
- Accurate and reliable: Human expertise ensures accurate identification of issues.
- Competitive edge: Detailed competitor analysis helps in gaining a strategic advantage.
- Future-proofing: Updated recommendations aligned with the latest SEO trends and algorithm changes.
Here I need to highlight that while the process is termed a manual SEO audit, it doesn’t mean I review every page one-by-one without assistance. I utilize multiple advanced tools to analyze various aspects of the website efficiently. These tools help me identify issues and gather data, which I then manually review and interpret to provide comprehensive and customized recommendations.
Tools are only valuable if you can accurately interpret their data and create a strategic action plan based on the insights they provide.
The SEO tools I use for the website audit:
- Google Search Console
- Google Analytics
- Google Looker Studio
- SEMRush
- Ahrefs
- Mangools
- Ubersuggest
- Moz
- Rich Results Tester / Schema Markup Validator
- GTMetrics
- Screaming From SEO Spider
- Bing Webmaster
- Yandex Webmaster
- multiple Chrome extensions to speed up the process
If you want to find out more about SEO tools, I have crafted an article about The Essential SEO Tools You Should Be Using.
Common questions that I get during consultation:
- Duration and cost: My manual SEO audit take approximately 2-3 days to complete. The costs vary from a €200 to a €840 depending on the website’s complexity and the audit’s scope. A more detailed cost breakdown is available at: https://bogozi.com/downloads/SEO_Website_and_Content_Analysis.pdf
- Outcomes: Expect a fully detailed report and action plan which will significantly improve your search rankings and traffic.
Call to action
For a detailed, customized SEO audit that can transform your website’s performance, feel free to complete the form with your details on the SEO Audit Services page. We’ll start with a first consultation to discuss your needs and develop a tailored audit plan.
Closing Thoughts
Investing in a manual SEO audit is crucial for uncovering critical issues and opportunities that automated tools often miss. It lays a strong foundation for long-term SEO success. For expert insights and personalized strategies, consider my professional manual SEO services. Hire me and let’s get started.