The Essential SEO Tools You Should Be Using

SEO, or Search Engine Optimization, is a cornerstone of any digital marketing strategy. However, with the ever-changing landscape of search algorithms and best practices, staying ahead of the game requires the right set of tools. In this comprehensive guide, I’ll guide you into the essential SEO tools and platforms that can help you optimize your website, track your performance, and outpace your competition.

Essential SEO Tools You Should Be Using by Attila Bögözi

All-Purpose SEO Tools

Before search engines can understand your content, you need to speak their language. That’s where comes into play. This collaborative vocabulary makes it easier for search engines to parse and interpret your website’s content, improving your site’s visibility and click-through rates.


Moz offers a complete set of SEO tools, including keyword research, site audits, and backlink analysis. Their Domain Authority metric is a staple in the industry.


SEMrush is renowned for its competitive analysis capabilities. Discover what keywords your competitors rank for and find opportunities to seize their traffic.


Ahrefs excels in backlink analysis. Uncover the most potent links your competitors have and find gaps in your own link-building strategy.


Ryte focuses on website quality management. Its tools help you maintain a high standard of SEO, user experience, and content quality.

SE Ranking

SE Ranking is an all-in-one SEO platform offering a range of tools to improve website search engine performance. Key features include keyword tracking, website auditing, backlink monitoring, and competitor analysis. It aims to provide actionable insights for optimizing websites for search engines like Google, Bing, and Yahoo.


Ubersuggest is an SEO tool developed by Neil Patel, offering features like keyword research, site auditing, and backlink analysis. It provides actionable insights to improve website visibility, making it ideal for marketers and website owners.

Webmaster Tools

Google Search Console

This free tool from Google provides insights into how the search giant views your website. It’s essential for monitoring your site’s performance in Google Search and for identifying issues that need fixing.

Yandex Webmaster

For websites that serve audiences in Russia and other Yandex-centric locations, Yandex Webmaster is invaluable. It offers similar functionalities to Google’s offering but for Yandex’s search engine.

Bing Webmaster

Don’t ignore Bing. It has a sizable share of the search market, and Bing Webmaster helps you understand how your site performs in this search engine.

Chrome Extensions


SEOquake allows you to perform on-the-spot SEO audits, examine internal and external links, and even compare domains in real-time.

Keywords Everywhere

This extension provides keyword data directly within Google Search, giving you insights into search volume, CPC, and competition.

Detailed SEO Extension

  • Extract ‘People Also Asked’ from search results in one click.
  • Change your user agent to view a site as ‘Googlebot’ and more.
  • Hreflang quick view shows all localised versions of a page.
  • Quick link to the sitemap (sitemap.xml) file on any site.
  • Export all page links, both complete and incomplete.
  • Export all image URLs on a page as a .csv file
  • View Hreflang status codes from a single page
  • Highlight nofollow links on any page (on right click or via menu).
  • One click site:domain searches from the Right > Click menu

WordPress-specific Essential SEO Tools

Yoast SEO

The most popular SEO plugin for WordPress, Yoast SEO helps with meta tags, sitemaps, and offers real-time content analysis.

W3 Total Cache

Website speed is a ranking factor. W3 Total Cache helps you improve your site’s performance by caching static files.

WP Rocket

WP Rocket is a premium caching plugin for WordPress that aims to improve your site’s speed and performance. With a user-friendly interface and minimal configuration, it offers features like lazy loading, GZIP compression, and browser caching, making it easier for your website to rank higher in search engines.


Rankmath is an all-in-one SEO plugin for WordPress that offers a range of features from keyword optimization to schema markup. Its easy-to-use dashboard provides actionable insights that help you improve your site’s SEO, thereby increasing visibility and traffic.


GridMyBusiness is a WordPress plugin designed for local businesses. It allows you to easily add your business listing to multiple online directories, enhancing local SEO and increasing the visibility of your business in local search results. (paid – referral link)

Whitespark is a comprehensive local SEO tool suite that offers services such as local citation building and local rank tracking. Ideal for businesses looking to improve their local search presence, Whitespark also offers a referral program, making it a profitable recommendation for marketers.

Magento-specific Tools

Magento SEO Suite Ultimate

This extension offers a comprehensive set of SEO features, including canonical tags, rich snippets, and improved navigation.

MageWorx SEO Suite

MageWorx provides a range of SEO tools, including advanced breadcrumbs, SEO-friendly URLs, and sitemap functionality.

PrestaShop-specific Tools

PrestaShop SEO Manager

This module helps you manage meta tags, URLs, and sitemaps, making your PrestaShop store more SEO-friendly.

SEO Expert

Automatically fill in meta tags and social media meta tags to optimize your online store for better visibility.

Drupal-specific Tools


This module automatically generates URL patterns for your content, making your Drupal site more SEO-friendly.

SEO Checklist

This Drupal module provides a to-do list of SEO optimizations, helping you track and implement best practices.

Essential SEO Tools for Content Optimization


Grammarly is an AI-powered writing assistant that helps you create grammatically correct and contextually appropriate content. It not only checks for basic grammar and spelling errors but also offers suggestions for style, tone, and clarity. Ideal for optimizing web content, blog posts, and even meta descriptions for SEO.


Surfer SEO is an advanced on-page optimization tool that analyzes the top-ranking pages for your target keywords and provides actionable recommendations. By evaluating over 500 factors like backlinks, content structure, and loading speed, it offers a data-driven approach to optimize your website for higher search engine rankings.

Hemingway App

The Hemingway App identifies complex sentences, adverbs, and passive voice within your text. It aims to improve readability by encouraging a more straightforward, impactful writing style.


BuzzSumo allows you to research the most shared and trending content across social media platforms. This helps you understand what kind of content resonates with your audience, aiding in the creation of more engaging and shareable articles.

Ahrefs Content Explorer

Ahrefs Content Explorer helps you find the most popular content in your industry based on metrics like backlinks, organic traffic, and social shares. It can also analyze the quality of your own content and identify areas for improvement.


Copyscape is a plagiarism checker that allows you to ensure your content is unique. This is essential for avoiding duplicate content issues that can negatively affect your SEO rankings.


Clearscope is an advanced keyword research tool that provides a list of terms and topics your content should cover to be comprehensively optimized for a particular keyword.

Google Trends

Google Trends shows the popularity of search queries over time. This is useful for identifying trending topics and understanding seasonal variations in keyword popularity.

Feel free to include these tools in your article to provide a comprehensive list for your readers. Would you like more information on any of these tools?


Understanding and implementing SEO strategies can attract a larger audience to your website or online store. With the right tools in your arsenal, you can analyze, optimize, and strategize more effectively. Whether you’re using WordPress, Magento, PrestaShop, or Drupal, there’s a range of tools designed to make your life easier and your SEO stronger.

So, what are you waiting for? Start leveraging these essential SEO tools to boost your site’s performance and climb up those search rankings.

Happy optimizing!