Googlebot’s 2026 shift: Why your content might be “invisible” despite a 200 status

Lots of changes happening on Google’s side lately. One of the latest is related to page crawling file size. It seems that it is not enough anymore to make the page return a 200 OK status in the crawl reports. According to definitive documentation released in February 2026, that success message might be not exactly […]

Universal Commerce Protocol: The Technical Guide for SEOs

Beyond the click: Implementing the Universal Commerce Protocol (UCP) For two decades, the goal of e-commerce SEO was simple: rank, click, and convert on-site. But with the rollout of the Universal Commerce Protocol (UCP) in early 2026, Google is fundamentally changing the “click” part of that equation. We are entering the era of Agentic Commerce, […]

The February 2026 Google Updates: Transitioning to Agentic Commerce

The SEO landscape just shifted. As of February 5, 2026, Google has initiated a dual rollout: a broad Search Core Update and a specialized Discover Update. For developers and SEO consultants who prefer custom-built solutions over heavy plugins, this February 2026 Google Update represents both a challenge and a significant opportunity to outpace the competition. […]

Google Search Abuse: Spamming the Search Rankings

Introduction This “Google Search Abuse” article is a continuation or annex to the previously written Google Update March 2024 article, so make sure you read that first. In this blog post I’ll try to simplify the Google jargons to a more humanly understandable description and dig a bit deeper into what exactly are these methods […]

Google Update March 2024: Boost Search Quality & Tackle Spam

Introduction In March 2024, Google rolled out a significant core update aimed at improving the quality of search results and combating spam. This update brings algorithmic changes and introduces new spam policies to enhance the overall user experience. Let’s explore the key aspects of the Google Update March 2024. 1. Algorithmic Enhancements for Quality Ranking Google’s […]